What is your brand?
Among other things, your brand is a very important consideration when creating your web presence.
It doesn’t matter who you are, or what your business stands for, your online branding and your website should summarise your business and the people in it. The marketing material you already heave, be it your business cards, signage or flyers should all match and this includes your website and this will extend your brand’s strategy.
What is responsive web design?
Responsive Web Design is an approach that creates optimal viewing experience across a large range of devices. The could be your big-screen desktop computer, your laptop, tablet or even your smartphone.
In simple terms, a responsive design means your website will look great and operate smoothly no matter what device your customers are viewing it from.
Why does your website need to be mobile friendly?
If your website looks and feels awkward to navigate through on a phone or tablet, your customers won’t enjoy using it. Google actively lowers your ranking for search results. Research also shows that if your website isn’t responsive, your potential customers might think that you don’t care about them.
Research has also shown that mobile phone and tablet users now out-number desktop users. Given this fact, you simply cannot afford to overlook the importance of responsive web design.